One of America's Largest Theater Chains Has Spent 90 Years Turning Disruption Into Reinvention
Greg Marcus, President & CEO of The Marcus Corporation
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Movie theaters have taken hit after hit, from streaming to COVID to fewer studio releases. But this is a case study for any business leader: organizations can survive disruption by knowing what business you're really in, adapting the model around changing consumers, and holding onto the fundamentals that still create value.
Greg Marcus leads one of America’s largest theater circuits at a time when the entertainment business is being constantly disrupted. Streaming has changed consumer habits. The pandemic halted moviegoing altogether. Studios are releasing fewer films. Younger audiences are discovering movies differently. And theaters are being pushed to rethink everything from pricing and premium formats to loyalty programs, social media, concessions, customer data and the overall experience of going out.
In this episode, Greg joins Matt for a wide-ranging conversation on what it takes to lead a legacy business through major market disruption. He explains why movie theaters are still differentiated from at-home entertainment, why attendance still matters even as spending per patron rises, how proprietary data and AI could reshape the business, and why Marcus Theaters has leaned into everything from premium screens to TikTok to keep audiences engaged.
The conversation also gets into jazz, family business and the leadership principles that have guided The Marcus Corporation for nearly 90 years. Greg even shares lessons from his grandfather Ben Marcus. Get ready for a wild ride full of laughter, dad jokes, and valuable business lessons!
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