Robots, Ice Cream and Instagram: The Viral Mechatronics Lab Turning Engagement Into Employment

Danny Murphy, Mechatronics Professor at Central Virginia Community College

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After 20 years in automation and controls engineering, Danny Murphy received a call from a local community college that would bring his journey full circle—back to the kind of impact his own high school electronics teacher once had on him. Today, he’s a nationally recognized educator, named A3’s 2024 Educator of the Year, and he’s redefining what hands-on learning can look like in a modern mechatronics lab.

In this episode, Danny shares how early challenges in the classroom led him to move beyond textbook instruction and introduce student-designed projects with real-world relevance. From programming robots to serve cereal and slice cake to engineering capstone challenges with custom tooling, his students are learning by doing—and developing the kind of technical and creative skills that employers notice.

What began as a simple effort to share classroom activity on LinkedIn and Instagram has evolved into a powerful tool for student opportunity. With over 30,000 followers on Instagram and 11,000 on LinkedIn, Danny’s short, engaging videos have led to direct job offers for students, new partnerships with engineers and PhDs, and a growing network of industry engagement. The results are tangible: students getting hired, programs gaining visibility, and technical education reaching far beyond the classroom.

Listen to learn:

  • How to keep students engaged - and how often you’ll have to change your teaching medium to maintain interest
  • Why adding creative freedom to technical labs leads to better knowledge retention
  • A simple video strategy on LinkedIn or Instagram that can directly lead to student job offers
  • What educators should consider before posting student work online
  • How showcasing student work publicly can attract industry partners and grow your program’s reputation

3 Big Takeaways from this Episode:

1. Student-designed projects increase both engagement and retention. Danny’s students learn core concepts like user frames and loops by designing their own robotics challenges—whether it’s scooping cereal or slicing cake. This creative freedom forces them to problem-solve, adapt, and truly understand the material, rather than just following instructions.

2. Social media is a powerful tool for connecting students to real opportunities. By consistently posting short, authentic videos on LinkedIn and Instagram, Danny has helped at least six students get hired directly from what industry partners saw online. These platforms have become an extension of the classroom—offering visibility, credibility, and direct links to the workforce.

3. Giving students real-world skills—and a teacher who believes in them—can change their lives. From project-based labs to job-ready training, Danny’s classroom gives students more than technical knowledge; it gives them confidence, purpose, and a path forward. For many, it’s the first time they’ve been truly seen for what they can do—and that recognition can be life-changing.

Connect with Danny on Social Media:

Instagram  |  LinkedIn

Resources in this Episode:

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