How Wisconsin Became a Tech Magnet
Dale Kooyenga, President of the Metropolitan Milwaukee Association of Commerce (MMAC)
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In this episode of The TechEd Podcast, host Matt Kirchner sits down with Dale Kooyenga, President of the Metropolitan Milwaukee Association of Commerce (MMAC). Dale brings a wealth of experience from his time in the Wisconsin State Assembly, the State Senate, and the US Army Reserves. Now leading the charge at MMAC, Dale discusses the transformative investments happening in Southeast Wisconsin, particularly Microsoft's $3.3 billion project, and the critical role technology plays in today's economy. He also shares insights into the importance of education reform, workforce development, and the convergence of technology across all sectors.
This conversation delves into the intersection of business, public policy, and education, offering valuable insights for anyone interested in the future of Wisconsin's economy and the essential skills needed to thrive in it.
What You’ll Learn:
- Why Microsoft chose Southeast Wisconsin for its massive AI investment and what it means for the region
- How the convergence of technology is reshaping industries and what business leaders need to know
- The innovative education programs in high schools that are preparing students for the future workforce
- Leadership lessons from Dale’s time in the military and public service that are influencing his approach at MMAC
- The key public policy challenges and opportunities that will shape our economic future
Quotable Moments:
"Information technology can no longer be viewed as a standalone sector—it's the water that the fish swim in. Whether you’re in manufacturing, healthcare, or hospitality, technology is now at the core of what you do."
"The real opportunity here is breaking down silos and bringing tech colleges into high schools and vice versa. We need to expand these partnerships to prepare students for the complex, technology-driven economy."
"The biggest thing about leadership is authenticity—be who you are, but know that there are certain tried and tested rules, like being ethical and having a thirst for knowledge."
3 Big Takeaways from this Episode:
- The integration of technology is no longer optional, but essential across all industries: Dale emphasizes that information technology has become the foundational element driving sectors from manufacturing to healthcare. He argues that leaders who fail to recognize this convergence will struggle to remain competitive in an increasingly tech-driven world.
- Effective education reform requires breaking down traditional silos and fostering collaboration: Dale discusses the importance of integrating technical education into high schools and building stronger connections between K-12 districts, technical colleges, and businesses. These partnerships will prepare students with the skills needed for the future workforce, particularly in regions like Southeast Wisconsin.
- Leadership in today’s complex environment demands authenticity and a commitment to lifelong learning: Drawing from his experiences in the military and public service, Dale explains that true leadership is about being ethical, adaptable, and always willing to learn. Leaders must navigate diverse challenges, whether in business or public policy, by staying informed and making decisions grounded in both integrity and knowledge.
Resources in this Episode:
To learn more about the MMAC, visit: https://www.mmac.org/
Related episodes:
- Mary Snapp - VP of Strategic Initiatives at Microsoft
- Tim Sheehy - Former President of MMAC
- Abby Andreitsch - CEO of St. Augustine Prep Academy
Connect with MMAC:
LinkedIn | Instagram | X | YouTube | Connect with Dale on LinkedIn
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