Rockwell Automation’s $2 Billion Bet on the Future of Smart Manufacturing
Blake Moret, Chairman & CEO of Rockwell Automation
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Smart manufacturing has moved past the pilot phase, and manufacturers that still treat AI and automation like side projects are running out of time.
Rockwell Automation Chairman and CEO Blake Moret joins us to talk about the next era of smart manufacturing: AI-enabled operations, digital twins, autonomous mobile robots, cybersecurity, factory modernization and the workforce needed to enable it.
Blake breaks down what Rockwell means by the “factory of the future,” including the company’s planned million-square-foot facility and the modernization of its existing manufacturing footprint. He explains why the future of automation starts with identifying manufacturing problems, not technology for technology’s sake, and why domain expertise still matters in an AI-driven world.
We also dig into Rockwell’s 11th Annual State of Smart Manufacturing Report, where AI and machine learning have moved to the top of manufacturers’ investment priorities. Blake shares what manufacturers are getting right, where they’re still vulnerable, and why U.S. companies need to adopt advanced technology “like they mean it” if they want to stay competitive globally.
From digital twins of production lines to the possibility of digitally modeling entire enterprises, this conversation offers a clear look at where manufacturing is headed, and what industry, education and workforce leaders need to do now to keep up.
3 Big Takeaways from this Episode:
1. Smart manufacturing has moved from experimentation to execution.
Rockwell’s $2 billion investment in plants, talent and digital infrastructure shows how seriously the company is modernizing its own operations. Blake explains how the planned New Berlin facility and upgrades to existing plants will use digital twins, mobile robots, MES software and edge data to improve customer service, efficiency and scalability.
2. AI is changing the way factories are designed, operated and improved.
Blake explains that AI and machine learning are simplifying automation by helping engineers design, commission, operate and maintain systems more efficiently. He also describes how digital twins and emulation can de-bottleneck production before physical equipment is running, and how those models could eventually extend beyond the plant floor into supply chain and financial forecasting.
3. U.S. manufacturers need to adopt technology like they mean it.
In discussing Rockwell’s State of Smart Manufacturing Report, Blake points to a sharp contrast between U.S. and Chinese approaches to external risk. His message to manufacturers is clear: advanced technology adoption cannot be a hobby, a pilot or a box to check. It has to become a real source of competitive advantage.
Resources in this Episode:
Read the 11th Annual State of Smart Manufacturing Report- National Association of Manufacturers
- Academy of Advanced Manufacturing (AAM) Program for Veterans
- Rockwell Automation's planned 1-million-square-foot "factory of the future"
- World Economic Forum SmartStart
- Six Days in China: The Speed, Scale and Strategy Outpacing U.S. Innovation - Todd Wanek, CEO of Ashley Furniture
- OTTO AMRs
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