Industrial Entertainment: How to Create Buzz Around Manufacturing

Scott MacKenzie, Host of Industrial Talk

Manufacturing technology in 2022 is mind-blowing. Smart manufacturing, digital twins, artificial intelligence, fully autonomous systems, all kinds of high-tech hardware and software integrated together...and yet...there's still a very common misconception that manufacturing is dark, dirty and dangerous.

How do we change the face of advanced manufacturing and help parents and students see how amazing these careers are?

Industrial Entertainment.

Scott MacKenzie, host of Industrial Talk, is a manufacturing marketing guru who shares the secret to creating a positive buzz around manufacturing and Industry 4.0.

Industrial entertainment isn't just a great marketing tool to reach a next-gen workforce; it's also the way to reach new markets and customers. Find out all the details in this episode.

Also in this episode:

How manufacturers can replicate the marketing strategies of ESPN to reach new markets
How small-to-midsize manufacturers can make Industry 4.0 technology useful in their operations
The keys to marketing industrial careers to today's high school students

Connect with Industrial Talk online:
LinkedIn: https://www.linkedin.com/organization/22295362/
Twitter: https://twitter.com/industrial_talk
Facebook: https://www.facebook.com/IndustrialTalk/

Find us online:
LinkedIn: https://www.linkedin.com/company/the-teched-podcast
Twitter: https://twitter.com/teched_podcast
Facebook: https://www.facebook.com/TheTechEdPodcast

What our listeners are saying

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This podcast has its fingers on the pulse of Industry 4.0, and Matt K. is a phenomenal guide, traversing the complexities of manufacturing and education in one forum. A+ work all around!

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I find Matt's approach to be very compelling. He brings both perspectives, industry AND education. He doesn't hold back on what he thinks is important...

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Such great content that deserves more attention at all level of education. I wish I heard some of these episodes when I was navigating my own career path. Incredible guests, with incredible messages to share. Keep up the great work!

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This show spotlights a large and growing aspect of education that doesn’t get enough attention. Practical and technical education is a field growing exponentially. This podcast Highlights many of the facets of this diverse field.

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★★★★★